Insights
Long-form research. Primary sources only.
- regulation · 10 min
Customs and Sanctions for Turkish Fashion Brands Selling in Russia in 2026
How a Turkish fashion brand actually clears Russian customs and settles payment in 2026 — without falling into the bank-sanction trap. Trade volume context, routing options through Georgia and the Middle Corridor, lira-ruble settlement, EAC and sanctions screening.
- regulation · 11 min
EAC Certification for Foreign Fashion Brands Entering Russia in 2026
What EAC means in practice for a foreign apparel brand: TR CU 017/2011 vs TR CU 007/2011, certificate vs declaration, the EAEU-resident representative requirement, the FSA registry rule, and the Chestny Znak digital marking deadlines you cannot miss.
- fashion · 14 min
How a Foreign Fashion Brand Enters Russia in 2026
A primary-sourced, step-by-step guide to launching a foreign fashion brand on Ozon and Wildberries in 2026 — covering sanctions reality, marketplace choice, customs, FW/SS seasonality and category economics.
- marketplaces · 10 min
How Chinese Sellers Scaled on Ozon Global from 10K to 100K
What worked (and what did not) as Ozon Global grew from roughly 10,000 Chinese sellers in 2022 to its 100,000 target by late 2025. The patterns of scaled sellers, the categories that broke through, the structural advantages, and the operational lessons for sellers from other origin countries entering Russia today.
- regulation · 9 min
Indian Fashion Brands → Russia in 2026: INSTC, the Rupee Corridor, and What Actually Ships
How an Indian fashion or textile brand actually enters Russia in 2026 — the International North-South Transport Corridor (Moscow ↔ Mumbai 35-37 days), the rupee-ruble settlement that now covers 90%+ of bilateral trade, and what Russia's ₽4.4 trillion apparel market wants from Indian suppliers.
- marketplaces · 11 min
Ozon vs Wildberries for Foreign Sellers in 2026
A primary-sourced comparison of Russia's two largest marketplaces for foreign brands: commissions, audience, advertising mechanics, brand-building tools, and which platform to launch on first.
- regulation · 9 min
Russia Parallel Imports in 2026: The Grey Channel Is Narrowing
Russia's parallel-import flow fell 45% YoY in 2025 to $20.9B. Cosmetics are out, clothing and electronics may be next. What this means for foreign fashion brands considering legal entry through Ozon and Wildberries.
- marketplaces · 8 min
UAE Fashion Brands → Russia in 2026: Wildberries Crosses the Gulf
What changed in May 2025 when Wildberries opened cross-border to UAE sellers — and how a UAE-headquartered fashion brand actually launches into Russia in 2026. WB's automated customs duty handling, dirham settlement options, and the structural advantages a UAE base brings.
- marketplaces · 10 min
Wildberries Onboarding for International Sellers: The 2026 Step-by-Step Guide
How a foreign fashion brand actually registers and goes live on Wildberries cross-border in 2026. Country eligibility, the Nine-Tier Seller Rating System, document pack, settlement currencies, the WB Klub mechanic, and the operational gotchas that delay first listings.
- marketplaces · 9 min
Yandex Market for Foreign Sellers: The Quiet Third Marketplace in 2026
Why Yandex Market is the easiest Russian marketplace to grow organic visibility on — and the mechanics every foreign seller needs to understand. Бестселлеры, Буст продаж, the 48%→12% beauty commission cut, FBS-only cross-border, and how to use Yandex Market as the month-six organic-growth experiment.