Editorial correction — October 20, 2026. This guide replaces earlier commission ranges, nine-tier claims, country lists and universal onboarding recommendations that we could not substantiate with the applicable primary documentation. Do not use those earlier figures for a launch budget.
The first comparison is not which platform has the lowest headline commission. It is which route your company can actually use, and whether that route works for your assortment.
1. Establish the seller and route
Write down the country of incorporation, shipment origin, proposed contracting entity, product category and intended fulfilment model. Obtain the country-specific registration requirements and applicable offer from each platform. A guide for domestic sellers is not evidence that a foreign company can use the same route.
The official Wildberries registration guide sits in a country-specific help centre. Start there for the relevant jurisdiction. For Ozon, use Ozon Seller and the current seller documentation linked from its onboarding flow. Confirm eligibility for your specific company rather than relying on a copied country list.
We could not independently retrieve Ozon Global’s country-dependent tariff documentation during this revision. Consequently this article does not present a verified current Ozon Global rate or supported-country list.
2. Ask the same questions of both offers
| Question | Evidence to collect |
|---|---|
| Can this entity register? | Country-specific registration requirements and platform confirmation where needed |
| Who is the contracting seller? | Applicable offer and proposed legal structure |
| What does a retained order cost? | Category, price band, fulfilment model, tariff version and effective date |
| What does a returned order cost? | Non-refundable charges, reverse logistics and inventory recovery terms |
| Who carries the inventory? | Warehouse, ownership and responsibility split |
| How is settlement handled? | Contract currency, bank acceptance, deductions and payment timing |
| What approvals remain? | Product documentation, brand rights and relevant legal review |
This table is EnterRussia’s research framework, not a summary of either platform’s contractual terms.
3. Compare the same SKU on the same basis
Use one selling price after discounts, consistent dimensions and the same currency/tax basis. Compare retained revenue, product cost, outbound logistics, advertising, return logistics and unsellable returns.
Keep fees that apply to every dispatch separate from fees refundable on a return. A lower commission can still produce a lower contribution if delivery and returns consume the difference.
The free marketplace margin calculator makes these assumptions explicit. It contains no official tariff defaults. It models contribution before tax, customs, payment/FX costs, storage and business overhead; add those separately.
4. Choose a pilot with a stop condition
Before paying for a broad assortment, define the decision the pilot should resolve. Possible measures include contribution per dispatched order, delivery reliability, returns and recoverability of stock. The target values should come from your own business constraints, not a generic promise about marketplace performance.
A platform choice remains provisional until country eligibility, contractual terms and the proposed economics have been checked. If one of these is unresolved, record it as a dependency instead of declaring a winning platform.
5. Keep legal review separate from marketplace access
An available registration route does not establish that a particular export, payment or product is lawful. For example, the Council of the EU explains restrictions on exports to Russia, including luxury goods. Check the rules applying to the actual parties, goods and transaction with qualified advisers.
What to send the research desk
Send your company country, product category, indicative retail prices, shipment origin and the decision you need to make. We can scope an Ozon Global assessment, a Wildberries assessment, or a broader entry consulting engagement.
No platform approval, universal commission or launch date is implied by this checklist.