About

EnterRussia is an independent research desk focused on one question: how foreign fashion brands enter Russia's marketplaces in 2026.

We have spent years inside Russia's e-commerce ecosystem — Ozon, Wildberries, Yandex Market, the brand side, the seller side. We publish what we wish had existed when our first client asked us to map the market from scratch.

Every figure on this site is traceable to a primary source: AKIT, Ozon IR, ProFashion, Kommersant, Russian Federal Customs Service. No SEO fluff. No agency upsell. Our full source rules live on the methodology page.

We work pseudonymously because our operating clients prefer it that way. If you need to know who we are before you buy, the Playbook is fully refundable for 14 days. Read it, then decide.

Reach the desk on Telegram — that's our primary channel. See /contact for the bot link and options.