Free chapter · 10 pages
Russia Marketplace Entry 2026 — the 10-page primer
An operator's primer for foreign fashion brands considering Russia in 2026. Excerpted from the Russia Fashion Entry Playbook 2026 — Lite. Read in 20 minutes; act on it the same week.
Is it legal in 2026?
A three-minute picture of the structural shift: parallel imports −45% YoY, cosmetics removed from the grey list, clothing and electronics signaled next.
What does it cost?
The four pre-launch workstreams (trademark, platform, EAC, inventory) and the 90-day reality for most brands.
What is the upside?
Three structural tailwinds, realistic 12-month revenue ranges, and where Russian apparel spend has redistributed since 2022.
60-second framework
Launch if 3+ of 5 are true. Defer if 2+ of 5 are true. The criteria sit one page from the end.
Follow the EnterRussia channel on Telegram
Get an instant push when the next Insight publishes — about twice a month. Free, no spam, mute or leave in one tap.
Or grab the PDF directly below — no follow needed.
After the chapter
If the answers warrant a deeper look, three paths from here:
Common questions
What is in the free chapter?
Ten pages excerpted and adapted from the Russia Fashion Entry Playbook 2026 — Lite. Answers three operator questions: is selling in Russia legal in 2026 for foreign brands, what does it cost in time and money to launch, and what is the realistic 12-month upside. Includes a 60-second decision framework and a verified-figures fact sheet.
Do I have to follow the Telegram channel?
No. The PDF is publicly downloadable at /free-chapter-v1.pdf — no follow required. Following the channel just gives you an instant push when the next Insight publishes. Following is the easier path; the direct link is for outbound campaigns and reposting.
How often do you post?
One post when a new Insight publishes — about twice a month. No spam, no broadcast offers, no resharing of unrelated content. Mute or leave in one tap if it gets noisy.
What does the full Playbook add over the free chapter?
The full Lite ($497) adds Ozon's dated 2026 promo calendar with registration deadlines, the cross-platform promo mechanics, the S/A/B/C tier framework + 25/40/20/15 budget allocation, 50+ extended date triggers, regional specifics across 11 time zones, and the full seasonal cycle for fashion. The Pro ($1,497) adds operational checklists for the four pre-launch workstreams, the EAC certification workflow under TR CU 017/2011 and 007/2011, the customs and HS code workflow, and the 90-day launch plan template.